In Colorado, a Rebranding of Pot Inc.

Hye Min Shin
October 05, 2014
Unit 3

In Colorado, a Rebranding of Pot Inc.

In Colorado, one of two states that legalized marijuana, numerous pot industries are diligently working to transform the negative stereotypes regarding marijuana. Cannabrand, one agency claims despite marijuana's benefits many people only associate it as drugs used by "lazy men, rolling joints in their parents’ basement, covered in Doritos crumbs." Although many people changed their opinions nowadays and advocate for the legalization of marijuana in other states, still the pot culture as a whole fails to garner enough support. Founders of Cannabrand believe that with replacement of negative terms that refer to marijuana with positive ones and with proper, successful advertisements, they may successfully alter people's mind and foster confidence of its users. 

Personally, I refuse to advocate for marijuana legalization because I believe its drawbacks outweigh its benefits. Frankly, I wish that legalization of marijuana could be one of the issues governed by federal government. However, since it is not specified in the Constitution, states by tenth amendment have the power to regulate it. Unless the use of marijuana directly concerns the welfare of most citizens or the nation, the federal government will be forbidden to interrupt in state's affairs. 

Citation

http://www.nytimes.com/2014/10/05/fashion/in-colorado-a-rebranding-of-pot-inc-marijuana.html?hp&action=click&pgtype=Homepage&version=HpSectionSumSmallMedia&module=pocket-region&region=pocket-region&WT.nav=pocket-region#